Last year, the Hungarian Tourism Agency launched “Kajla,” a summer campaign for children to travel with their families to as many places in Hungary as possible. Following the dog named “Kajla,” the children could discover the wonders of Hungary.
The campaign has been expanded with many new products and games this year. The “Kajla circles,” the most recent addition, focus on family-friendly locations and educational trails. In addition to hiking, it also provides other interesting things for children, such as forest playgrounds, forest railways or game parks.
In addition to collecting stamps, children will also be able to collect Kajla rings and will be able to exchange three silver ones for one gold ring.
Within the framework of the program, between July 1 and August 31, 2020, children can travel with their last year’s Kajla passport free of charge on the domestic trains of MÁV-Start Zrt. and GYSEV Zrt. as well as some routes of Bahart and Mahart.
Similar to last year, children can find Kajla postcards in several places, which the post office will deliver free of charge until August 30, 2020.
Children will be able to collect stamps at a total of 262 stations and receive discounts at nearly 150 points across the country. Plus, they’ll soon be able to meet Kajla in Hungarian restaurants, with an interactive placemat to make the wait more enjoyable.
There are currently almost half a million passports in circulation and 50,000 Kajla Circle publications are available nationwide. The popularity of the campaign is also shown by the fact that the Kajla discount has been used in more than 10,000 MÁV trains and thousands of Mahart and Bahart ships.