To fill this gap, the Budapest University of Economics (BME) will start teaching the Microsoft International AI Business School curriculum in all basic departments of the Faculty of Finance, Accounting and Trade. The same curriculum will be also taught in the marketing master’s program of the University of Szeged (SZTE). AI is nothing new to either institution, but few people probably know that in 1996, research into the discipline started at the University of Szeged in Hungary.
AI is far from being a playground only for professionals, Balázs Heidrich, Rector of BME said, adding that it was not difficult to integrate the educational program into their training.
Chancellor Ferenc Dietz believes that since AI will sooner or later be as unavoidable as the internet is today, we should not make the mistake of teaching it separately from other subjects. AI will also be used in all disciplines, including the social sciences and humanities, the chancellor said.
The role of artificial intelligence in business education was presented by the Marketing and Operations Director of Microsoft Hungary. Gabriella Csanak highlighted that the goal of the educational program is to bring decision makers into the job market who are aware of how AI creates new value for a company and its customers and how its application fits into an overall business strategy.
It is easier for companies to make decisions for technological change, but it is usually more challenging to change the organizational culture and the way employees think. A separate module has thus been developed on how to prepare an organization to accommodate changes that come with changing technology, she added.