ABODI, Cukovy, Elysian, Kata Szegedi, MERO, THEFOUR and ZIA Budapest joined the Italian fashion event through live catwalk videos, while ALMA and NINI joined the show with their digital content, the Hungarian Fashion & Design Agency (HFDA) reported.
The first online Milan Fashion Week shows also went overseas, with recordings screened on Times Square in New York City on Saturday.
The professional partnership between HFDA and Camera Nazionale della Moda Italiana began in August 2018 with the signing of a strategic agreement between the parties to jointly help Hungarian fashion players enter international markets. As part of the agreement, they created an international mentoring program that has now supported many domestic brands in implementing their plans outside of Hungary. The most defining point of the international mentoring program is the participation in Milan Fashion Week, which has already brought a breakthrough for many brands.
This year was the fifth time that HFDA presented Hungarian brands under the Budapest Select umbrella at Milan Fashion Week. Using the umbrella brand, the agency wants to give a more spectacular look to Hungarian products so that they make an even stronger impression on buyers who watch the event. The main goal of Budapest Select is to give talented designers more attention during foreign performances through a unified communication platform.
The videos and images created for the Italian fashion event can be viewed on the official website of Milan Fashion Week, while the previous works of the brands can be purchased in the Budapest Select Concept Store webshop, which launched in December.