Zoltán Guller, CEO of the Hungarian Tourism Agency, pointed out that the goal of the government’s program is to improve all open water beaches in Hungary to meet European standards by 2030. To this end, developments have already taken place at Lake Balaton and Lake Tisza.
Zoltán Guller also said that the government support will be used to make infrastructure improvements, build a drinking water network, create landscaping, set up changing rooms, and facilitate access to the lake.
He emphasized that the tourism and hospitality industry generates about 11 percent of the Hungarian GDP and employs 400 thousand people, mainly in Hungarian-owned micro, small, and medium-sized enterprises.
He called the performance of Hungary’s tourism sector remarkable, as year after year it has grown over 10 percent.
The CEO also pointed out that Lake Velence has experienced a growth in tourism above the national average, with a significant increase in the number of domestic visitors and a doubling of foreign ones. The number of guest nights also doubled, reaching 330 thousand in 2018 compared to 2014.