András Ambrus, spokesperson for the Pest County Local Government Office, said that the project between 2020 and 2022 is a continuation of the DANUrB research program held between 2017 and 2019. The budget for the current phase is EUR 2.7 million, with the participation of Slovakia, Hungary, Croatia, Serbia, Romania and Bulgaria.
The 19-member partnership consists of six universities, research institutes and agencies dealing with tourism and regional development; regional governments; and non-governmental organizations. The program has been developed and is being led by the Budapest University of Technology and Economics (BME) Department of Urban Planning.
The aim of the initiative is to create a comprehensive, spatial-cultural network, the “European Cultural Promenade,” connecting communities along the Danube and uniting them under a single brand name as a single tourist destination, András Ambrus explained. The project offers thematic itineraries and development opportunities that can increase the number of visitors, extending and filling their time in the region with cultural content.
Ambrus drew attention to the fact that the Danube is of paramount importance in the life of Pest County, given the unique values along the river; he also noted the success of the previous project and strengthening regional cooperation. Local values, cultural heritage and communities can be engines of development, he said. DANUrB + provides professional support for communities joining the action.
The exact program plan of the new section is still being prepared, but the first event will be an online conference in February, followed by the presentation of workshops, study tours, training and good practices to help the participants. Specific tourism plans will be implemented in each settlement, he added.