“Rather unfairly in Hungary, too little is said about book illustration, though it can be of equal value as literary text”, Szilárd Demeter, director of the PLM, said at a press conference.
The artistic director of the festival, graphic artist László Herbszt says the prestige of domestic children’s illustration is close to world-class, but contemporary illustrations for adult books need to be improved.
The first Budapest Illustration Festival will run from October 16th to 30th following a year of preparatory work. Young Hungarian graphic designers are one of the competition’s important target audiences, with the other being publishers, in order to encourage them to publish volumes of illustrated novels for adults.
In the open call for applications, organizers await submissions in four different categories: children’s and adult literary fiction; non-fiction natural science illustrations; bound literature; and picture books without text. The festival will also feature works by Italian, Slovak, Czech and Japanese illustrators, as well as workshops.