First shown at the Geneva Motor Show last year, the Nucleus was recently seen at the “Mobility and Design” forum at the National Automobile Museum in Turin. The car’s futuristic, seamless, and bubble-like design breaks away from the conventions of the automobile industry and instead anticipates a new era of sustainable vehicle production.
Forbes, which described the Nucleus as “fantastical” and “a bit controversial” cited Icona’s CEO as saying, “This car of course, is not the car of tomorrow, but the car after tomorrow.” Icona’s own site further claims that this new driverless design provides “the opportunity for a new understanding of mobile living spaces.”
Fitted with eight hydrogen tanks, two batteries, and a fuel cell, Bocci’s showstopper harnesses the latest technological developments. The self-driving car caters perfectly to those looking for luxury purchases that are also environmentally friendly and high-tech. The vehicle is tightly packed with the most astonishing gadgets to come out in recent years.
It’s no surprise that the car was named the winner of the German Design Award 2019 in two categories: passenger vehicles and universal design.
Designer Attila Bocsi studied at ArtCenter College of Design in Los Angeles before moving on to work for select luxury car firms in Germany, Switzerland, and France. His previous designs include the Peugeot 107, Peugeot Expert, Peugeot 508 RXH, and the car with which Sébastien Loeb won the Pikes Peak competition in 2013 – the Peugeot 208 T16. Bocsi is presently chief designer at Icona’s Turin company.
With offices in Los Angeles, Shanghai, and Turin, Icona employs about 130 people. Under the leadership of CEO Teresio Gigi Gaudio, the company began to expand into the Chinese market. Last year marked the first time that the firm appeared at the Beijing Auto Show, and Icona already has seven to eight new prototypes in the making, set to be launched at next year’s event.